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Advertisers are looking inside your brain: Neuromarketing is here and it knows what you want | Financial Post

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in April
Hollie Shaw | April 17, 2015 4:16 PM ET

TORONTO — When Molson Coors and TSN Sportscentre were preparing to run a Coors Light campaign last year portraying the network’s on-air personalities as rivals in an office-wide fantasy football pool, the fix was in: They were convinced Kate should win.

http://business.financialpost.com/news/retail-marketing/advertisers-are-looking-inside-your-brain-neuromarketing-is-here-and-it-knows-what-you-want
 

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